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What do you need to know?
After we know what needs to be evaluated, we ask the "why." We need to determine what your objective is for this study: what is it that you really need to know when the data or information has been collected? Do you need to know about the product itself or do you need to know about the consumer's perception of your product?
Your test objective will determine the method we use to test your product.
Product Characteristics
If your objective is to learn facts about your product, we'll start
with descriptive
sensory analysis
testing...
Consumer
Perceptions
If your objective is find out how consumers perceive your product, we
begin with
consumer
research...
Custom
Solutions
If you have more
than one objective,
or if your objective
requires a custom
solution, we create
whatever you need...