Sensory Descriptive Analysis Panelists
Our sensory descriptive panelists provide the objective, analytical insight into your products to answer questions like:
- Does a new package keep lettuce "fresher" longer?
- How much "cleaner" do your teeth feel after using a rechargeable electric toothbrush compared to a manual?
- Was there any flavor taint resulting from the spill of fruit juice concentrate in the frozen storage warehouse?
- Did the differences in feed result in a more "tender" piece of chicken?
Trained for Sensory Descriptive Analysis
In learning to evaluate your product, we become intimately familiar with its inherent sensory characteristics that may include aroma, feel, flavor, appearance and sound.
As we discover and identify its unique characteristics, we develop ballots with anchored scales to represent the range of sensory characteristics. Once we are fully acquainted with your product, our calibrated, trained sensory panelists test your product and generate unique sensory data "fingerprints" of your products.
For example, in one study of 30 different potato based snacks, we identified almost 80 individual sensory characteristics to be measured in the study. Each of the 30 products had a unique profile that separated it from the others in the test set.