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The 21st Advantage

These are the qualities that make 21st Sensory the best choice for all your product sensory testing and consumer research needs:

Experienced

In business since 1994, we’ve tested everything from soup to nuts and sunscreen to diaper pails.

Centrally Located

Shipping products to us is easy. We are located in the central U.S, just 40 minutes from the airport. We are on a first name basis with the UPS and FedEx drivers!

Unbiased

We are a privately owned, independent lab. We can be the ideal third party providing an unbiased evaluation. All test products are presented to panels with blind codes so the panelists experience the samples with no preconceptions.

Free Consultation

Call us today; we'd love to talk to you!

Fast Turnaround

We know time is important; about 95% of our projects are completed within a week after receiving your product. Still, we refuse to compromise good science and sensory practices for the sake of being fast.

Friendly & Approachable

We're easy to talk to; we love what we do and we enjoy answering questions. (That's our job). Feel free to contact us — today is as good a time as any.

Educated

Our professionals are highly trained, they maintain their skills through regular training sessions, and perform evaluations in conformance to industry standards.

Flexible

We work with you to make the test fit the objective: on-site, home use, our place or yours. Training of your staff is also possible.

Innovative

For testing products without established protocols, we can develop new protocols that conform to good sensory practices.

Mainstream

Our consumer database includes a cross section of ages, genders, household incomes, and education levels. Demographics of our county can be found here.