Descriptive Sensory Analysis
In our lingo, we “fingerprint” your products
Every product is unique. For example, do you prefer Coke™ or Pepsi™? Most people have a preference but can’t quite explain why. Using descriptive sensory analysis and a highly skilled panel, we can show you the flavor “fingerprints” and tell you exactly what is unique about each product.
The key skills to conducting descriptive sensory analysis are curiosity, mental focus, discipline and a huge dose of teamwork and camaraderie. A descriptive analysis panel is a team of professionals who have learned the process of dissecting and measuring the experience of eating potato chips, washing hands, or using toothpaste.
Sensory Profile Fingerprint
A spider graph is a color coded tool representing descriptive profile data in a quick visual way. The relationship among many attributes across a sample set is apparent with one spider graph.
Profile Fingerprinting
Every food, beverage, and product has a unique sensory fingerprint that precisely identifies and measures all of the perceived sensory attributes of a sample or product. Each descriptive sensory analysis study results in a profile fingerprint: an objective and informative map of those sensory characteristics.
SkinSensory™ Analysis
Descriptive sensory analysis is not just for foods and beverages. Sensory analysis can also be performed on personal care products and many other types of products.
Descriptive Sensory
Analysis Panelists
Our highly trained "expert" descriptive sensory analysis panelists identify and measure the sensory characteristics and human/object interactions.
Descriptive Sensory Analysis FAQs
We've tried to answer the most frequently asked questions regarding descriptive sensory analysis, but we also encourage you to call or contact us with all your questions about product testing. We're here to help!
How is Descriptive Sensory Analysis Conducted?
It's not magic or voodoo; there is a method to the madness. If you're curious to learn more about how our trained Descriptive Sensory Analysis Panelists conduct a descriptive sensory analysis study on one or more products, check out this page.
Case Studies
We've provided several case studies demonstrating the types of objects, test designs, results and conclusions that are possible when trained panelists perform a well-conceived -and -controlled descriptive analysis study.
Industry Standards & Methods
The methods we use are based on ASTM Manual 26, Sensory Testing Methods, 2nd Ed, E. Chambers IV, editor, and ASTM Manual on Descriptive Analysis Testing for Sensory Evaluation, R. Hootman, editor.