Descriptive Analysis
& Profile Fingerprinting
Every product, food and beverage has a unique sensory fingerprint: a detailed analytical data set, identified through the process of professional sensory descriptive analysis, that precisely identifies and measures all of the perceived sensory attributes of a sample or product.
In learning to evaluate your product, we become intimately familiar with its inherent sensory characteristics that may include aroma, feel, flavor, appearance and the sound of it.
As we discover and identify its unique characteristics, we develop ballots with anchored scales to represent the range of sensory characteristics. Once we are fully acquainted with your product, our calibrated, trained sensory panelists test your product and generate unique sensory data "fingerprints" of your products.
For example, in one study of 30 different potato based snacks, we identified almost 80 individual sensory characteristics to be measured in the study. Each of the 30 products had a unique profile that separated it from the others in the test set.