I’ve been trying for more than 20 years to explain what I do. It’s fairly easy to explain the consumer research piece because we are always being asked for our opinion on goods and services. But explaining sensory descriptive analysis does not lend itself to the 20 second explanation. It goes something like this:
“What do you do?” the new fr Read more...
In the early days of the company, I developed a deep reverence for the telephone. Every ring heralded potential new opportunities for growth. One day, my tech announced a caller from Canada. With a silent thrill as I envisioned of launching into the international business arena, I took the call.
“Do you test cat food?” my caller asked?
I se Read more...
21st Sensory, our 25 highly trained “expert” Sensory descriptive panelists provide the objective, analytical insight to answer our client’s questions like: Does a new package keep lettuce “fresher” longer? How much “cleaner” do your teeth feel after using a rechargeable electric toothbrush compared to a manual? Did the differenc Read more...
