Descriptive Analysis, Sensory Testing
& Consumer Research Experts
Which of these blends tastes
like sucrose?
Which lotions softens longest?
Will our toothpaste freshen
breath longer?
How does changing the oil
affect the shelf life?
Qualifying and quantifying experience…
Our descriptive
analysis panelists
are trained to be human calibrated instruments. They identify and
measure the unique sensory
characteristics of your products
providing you with unique sensory "fingerprint" of foods,
beverages, personal
care products, and consumer
goods.
How does our wet wipe compare to the competition?
Where is our toothbrush on the perceptual map?
What did the focus group reveal about our new package?
Which vodka did they prefer?
Measuring consumer perceptions, feelings and attitudes…
Whether you need moderated focus
groups, a standing consumer
advisory group, central
location (CLT) testing, or home
use testing (HUT), call us for a project quote. We can design complex studies to generate perceptual maps, drivers of liking,
or more simple preference, difference,
or ranking studies.
How soon can you train my in
house panel?
When can 21st provide a test
protocol for our
IRB?
I don’t think this has ever been
done, can
21st develop new
test methods and protocols?
Can 21st panelists come to my
production facility
for a project?
We love intellectual challenge…
We design custom studies and work with you to develop ground breaking
sensory and consumer research. We have
traveling panels. We train internal
panelists on limited product attributes
or the world of food. We develop
protocols and work under Institutional Review Board oversight.
Jolly preparing product for evaluation
CALL US... WE DON'T BITE! (unless we're taste testing.)
We enjoy the intellectual challenges of designing and executing descriptive sensory analysis and consumer research that answers your quesitons. Call today for more information.
PHONE: (918) 333-1011
The Latest 21st Sensory News…
21st Sensory Donates Tennis Racquets
Nearly one hundred virtually new tennis racquets were donated by 21st Sensory to local schools and youth organizations. The racquets were used for only one hour for a sensory research study conducted by a group of the company’s trained panelists. The client company paid for the racquets and approved... (more)