How should it be tested?
After we've identified WHAT you need tested and WHY, we can move on the to next step: HOW?
There are several kinds of testing methods, but they all fall into two categories:
Descriptive Sensory Analysis by Expert Panels
If you need to know about the sensory qualities of your product, then our trained panelists will use descriptive sensory analysis to construct a sensory fingerprint of your product.
- What is Descriptive Sensory Analysis?
- How is Descriptive Sensory Analysis Done?
- Our Trained Panelists
- Descriptive Sensory Analysis FAQs
- Descriptive Sensory Analysis Case Studies
This testing method has many applications; please visit the What Do You Need To Know page to learn about the kinds of questions we can answer with Descriptive Sensory Analysis.
Consumer Research
If you need to know about consumer perceptions of your product, then we will design a consumer research study. We'll look at your product and objectives then recommend the number of consumers that should participate, the demographics, and other details that will provide you with meaningful information.
Some of the research methods we offer include:
- Focus & Discussion Groups
- Central Location (CLT) Studies
- Home Use (HUT) Studies
- Integrated Consumer and Expert Panel Studies (Drivers of Liking/Perceptual Mapping)
- Consumer Research FAQ
- Bartlesville Consumer Tester Demographics
Visit the What Do You Need To Know page to learn about the kinds of questions we can answer with Consumer Testing.