Focus/Discussion Groups
Focus Groups
Consumers are recruited to participate in moderated discussion groups.
Standing Consumer Advisory Panels
Heavy consumers are recruited to participate in a series of targeted sessions or to be on a long term advisory panel. These people serve as an indicator of consumer sensitivity to products and services.
Home Use Studies
Consumers are recruited to use products at home. They may fill out a traditional research questionnaire or write in a journal. Studies may be designed in which the sensory researcher observes the consumer using the product.