Consumer Research Services
Consumer research is a science that blends psychology, statistics, test design and sometimes a researcher's instinct. Projects may range from a single question such as "which of two samples is preferred?", to complex perceptual maps generated from data spanning weeks of home use testing.
Consumers self enroll to participate in studies. Broadcast emails are sent inviting them to complete screening questionnaires.
Whether you need us to test baby wipes at a local daycare, recruit 1800 people to taste non-sucrose sweeteners, or find a segment of consumers to test medical food supplements, we can do it.
Traditional:
These are the tried and true methods designed to answer singular specific questions. Interpretation of results may be based on published statistical tables, calculated statistically or concluded from data distributions.
Discrimination: (Are the samples perceived as the same or different?):
Test designs may include simple difference, Duo-Trio, A-Not A, Triangle and Alternate Forced Choice.
Affective: (Do consumers love or hate your product? Why?):
Studies may include a mix of hedonic questions, Just About Right (JAR), Ranking, and Preference with open ended questions.
Qualitative Research
Researchers have developed tools that seek to reveal the consumer's feelings and emotions that drive the consumer's behavior. Our focus group moderators are professionally trained in leading groups in the exploration of what delights them, annoys them or really doesn't matter very much. Projects may include:
Focus Groups: Consumers are recruited to participate in moderated discussion groups.
Standing Consumer Advisory Panels: Heavy consumers are recruited to participate in a series of targeted sessions or to be on a long term advisory panel. These people serve as an indicator of consumer sensitivity to products and services.
Home Use Studies: Consumers are recruited to use products at home. They may fill out a traditional research questionnaire or write in a journal. Studies may be designed in which the sensory researcher observes the consumer using the product.
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Bartlesville Consumer Product Tester Demographics
Oklahomans are great product testers. They are interested, focused and curious. They are honest and enjoy sharing constructive observations.
Application to Become a Consumer Tester
Our clients come to us to find people from the gen eral public that represent their typical customer or consumer. If you live or work in the Bartlesville, Oklahoma area, you can join our database of consumers.
Consumer Research FAQs
Answers to questions about our consumer research department, like "How are consumers recruited for studies?" and "What is a consumer advisory group?"